There are 2 baristas in your cafe. Both baristas use the same espresso machine, coffee beans etc. Both of them uses the same technique in preparing your espresso beverage.
Barista #1 takes your order, prepares your beverage and serves it to you.
Barista #2 takes your order, prepares your beverage and at the same time engages a short conversation with you. Then serves the beverage to you.
Which coffee beverage do you think will taste better to you?
The answer is obvious. Coffee is never about the beverage alone…. its an experience.
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